So, you want to tour the UK …?

Hopefully, this is a handy canter through the issues facing bands in the alternative/dark/goth space looking to tour the UK, based on the real world experiences of a band which recently did just that. 


Booking: strategically

You focus on existing bands and existing customers, and your night will slowly die.  You absolutely must keep bringing through new bands that you expect to climb the bill in the future, and new punters who'll have a top night and maybe pop back another time for more.